Coachella-cha-cha-cha

During SXSW 2008 I couldn't help but notice the sheer ugliness of the clothes that festival-goers where wearing. I felt like it was a dream world for a photographer of Vice Magazine. Maybe this trend has been going on for a while. I mean even my dear friend, Brett Anderson said "the uglier, the cooler". Yikes!

I just read The New York Times Coachella report. I particularly loved this paragraph:

But what’s indie? For instance: Coachella is awash with festivalgoers walking around the stages and art installations wearing T-shirts that they’ve carefully selected. Nonobvious slogans, obscure brands. But because so much of the audience is educated, grown up and employed, with a little scratch in their pockets and a healthy sense of leisure time, they have an acute sense of irony and pluralism. What kind of brand, slogan or cultural entity on a T-shirt would be thoroughly uncool, unalternative, at Coachella? Budweiser? Metallica? James Taylor? Bell Biv DeVoe? All acceptable, under the bylaws of ironic nostalgia and open-mindedness. (Think harder. Maybe Pottery Barn. Maybe Tiffany’s.)

Bell Biv DeVoe? Get real! Now you want to get ugly and ironic get one of these haircuts and stand still...I'll practice my bow and arrow shots through your hair high-top.

When did indie cool turn into being an indie fool?